‘When I set up my business in 2018 I thought it would be easy to do but quickly found myself floundering.’
Starting my own business seemed like a pretty straightforward thing to do. Looking back, I can see that I was quite naive as I’d only ever been an employee and didn’t really know everything that was involved in running a successful business. I ploughed on regardless! I quite quickly encountered a problem, one that I hadn’t foreseen.
‘I’d always thought of myself as a confident person but suddenly everything seemed very intimidating and out of my comfort zone.’
I dreaded going to networking events and having to introduce myself. I didn’t know how to get clients and the thought of cold calling was so alien to my nature it almost had me running for the hills! I felt lost and stupid.